Flights n’ Bites is a event based company founded in San Diego in 2015 by Marisa and Chef Chris Calderon. They specialize in pairing together gourmet dishes by Chef Calderon with a variety of beers and wines from a local brewery. Their mission is to create a sense of community and an appreciation for food. By focusing on intermingling various drinks and quality cuisines, one can discover amazing tastes they wouldn’t get anywhere else. An issue Marisa and Chris faced was broadening their following, especially considering they only have events four times a year.
Using Design Thinking as my approach to branding Flights n’ Bites, I began my research phase. I conducted interviews with Marisa and asked a broad range of questions that allowed me to understand the company better. With the information I gathered, I created a statement that highlights the main problem that Flights n’ Bites sought to solve. Continuing onto the prototyping phase, I wanted to create a compelling logo that communicated an intersection for drinking, food, and experience. Taking this logo and developing a business plan for Flights n’ Bites was the next step.
Taking this logo and developing a business plan for Flights n’ Bites was the next step. My deliverables were a new logo, branding guide, print collateral, website and social media prototype postings that will help them stay active and engaged between events.